Episode 13

Tea Party and Media

Published on: 9th January, 2024

I talk about my projects for 2024 regarding new media, business philosophy, and the good life (including tea).

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Show notes with links to articles, blog posts, products and services:

Episode 13 (45 minutes) was live recorded at 6 PM Central European Time, on December 28, 2023, by podcaster, Martin Lindeskog, with Boomcaster. Martin did the editing, post-production, and transcript with the podcast maker, Alitu. Notes to self written on Mod 1927 notecards. Bumper and jingle by Jim Jonsson, JTunes Productions. 

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OP3 - https://op3.dev/privacy
Transcript
Martin:

Welcome to Tea Party media.

Martin:

I am Martin Lindeskog and today I will test to

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do live streaming also on Facebook, but that will not work.

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Probably it's something with the settings.

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So it will be on YouTube and LinkedIn.

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I will start out here checking out.

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It's on here at 06:00 p.m.

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Central european time.

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Yes, it's saying it's live here getting meta

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and also on LinkedIn.

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Also because I don't see it on here on boom

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cost on the dashboard it should say live.

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Okay, LinkedIn livestream has failed.

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That's an interesting y. Svat says today at 06:00 p.m.

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Online and it says live.

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That's interesting to see.

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I will have to check that what's going on.

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So I will start out to take a sip here of tea.

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Cheers.

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So the title for this episode and live

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streaming episode 13 one Free of Tea Party media podcast is Tea Party and media.

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An explanation is Tea party is homage and tribute commemoration of a Boston tea party on

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December 16, 1773.

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So I recently celebrated that with friends in

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Gotenberg and we had tea and american food burgers and did you all a good time and we

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talked about this tea party in Boston harbor.

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So that's the tea Party.

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But also that you could have a party with friends and media is the new media advisor.

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So that's my domain name, Teaparty Media.

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And today I will talk about my future plans

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and my projects that I'm involved in.

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And excuse me for my throat, I'm still having

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some hacking cough and have been under the weather for some time.

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So I would also for the viewers here live on YouTube and maybe LinkedIn.

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And next time I will check the settings for Facebook.

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I will do a shave tomorrow.

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So now I almost look like Santa Claus joke.

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And then also I will have a haircut tomorrow.

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So it's for the new year and I'm wearing a

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live good cap.

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That was one of my projects here for next year

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that I started in March this year.

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So in a way everything is evolving around this

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beverage, tea, the good life, something to have like a pick me up, giving energy but also

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focus like meditation, like a ceremony and ritual.

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So on end of this year I will participate in could say candlelight, I think it could be and

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celebration also in a calm way.

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End of year with being tea, this expert on

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tea.

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So I will participate in that.

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And I am a member there.

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So I pay a subscription, a membership fee and

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she has an interesting.

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And that will come back to regarding what you

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pay for the value a scale there.

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When I started out it was like $10 per month.

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And she has a huge library of videos and recordings and she have tea ceremonies and tea

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tastings and testing and different aspects of tea, how to brew, how to pick tea, how to

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again taste and review and all kind of things regarding tea.

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And it's to be tea being tea.

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It's a central thing in your life.

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Add $10 there and then she sets it around $20 in order per month to cover it per member.

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And then if you pay $30 then it could go to fund for tea students or like an honor

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program, how you could say, or like giving a fund, excuse me again, a cuff here.

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So that's something we will come into value for value because this is an interest of mine.

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Now I'm thinking when I'm talking here about ikigai with free circles about your interests,

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it could be passion, hobby interests like tea, and then the knowledge about it, your

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profession, it could be.

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And then the skills also, and also the market

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for it.

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And then you have the overlapping, if

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everything is working in your favor, you could then come to this stage of ikigai and then it

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have other things also coming to that with health and wellness and so on.

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We'll come in with one part of that believe good thing.

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So again, I wanted to do this even if I had this with my coffin to get me prepared and

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starting and get a bit of positive push for next year.

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Creating content.

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And I have been thinking about this for some

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time now.

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Why creating content?

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Why are you doing that? And in a way, like Chris Brogan is saying, you

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could do it in different ways, like snack size, bit size, like videos, shorts, reels,

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stories.

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And then you could do videos, longers and

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audio like podcasting and then blog posts and LinkedIn articles and so on, essays, short

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stories, and give myself a title advisor.

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And with in a way, a coaching way, I'm not the

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coach, I'm not a certified coach, but the way of inspired individuals, organizations,

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personal brands, companies to start their own podcast because they have a message.

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Everyone has a podcast inside themselves as you have a book, you could say, so I will

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continue to do that.

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But then of course I want to get something

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forward.

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That's the hard thing, to put a price on that.

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And then of course I'm forward supply and demand and the market.

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And there is again that I will come back to and talk about on episodes here regarding

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podcasting, this value for value model that the receiver or the listener or even

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coproducer, because with new podcast apps, you could be in the action, so to speak, if you

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have live and you could send digital telegram called boostograms and you could stream

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Satushis like support that you're an active choice because Sam Sati wrote about that on

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pod fans.

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That's now called true fans.

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And now I'm going back and forth here a bit.

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My goal is to get my so called true fans, the

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individuals.

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It could be ten hundred thousand and then you

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could find a model around that and that could be subscription base like I'm supporting

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substack subscription and others and value that.

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For example, Scott Holleran in USA that is writing movie reviews, writing philosophical

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pieces, et cetera.

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And he has, I think it's $7 per month to

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subscribe.

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And he has been in the press for 30 years.

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And that's knowledge and something that's valuable.

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And he has then a base, critical mass, followers, subscribers, fans.

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And then you could get something for that work.

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I've come to the conclusion in insight that of course I have some kind of so called fans,

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followers, friends, supporters, but they are so used to that they could ask Martin, they

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could pick my brain, so to speak, they could ask questions and also to get that

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transaction.

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And there you have if you could decide how

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much, how little and change over time with this financial transaction called on the

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Lightning Network.

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And now again, coming to this special

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language.

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So that's why I will have episodes about it or

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find blog posts, maybe live streaming, also on my own website, teapotty Media, thanks to

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eclive service about these different jargons.

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And sometimes it could be a special language,

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tech language.

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Anyway, lightning Network is built on this

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bitcoin thing, you could say and blockchain and so on.

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So it's easy, safe and not so much hassle to send small transaction or donations to a

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receiver, to a producer, to a podcaster, to an artist.

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It will become could be applied on different areas in the future.

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But when it's this mindset to think about that, what do you want to give?

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And then you have to ask in order to give.

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Excuse me again, as you know, I'm not a

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religious person, but if you go to church there you see how they are working at the end

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of how to say the mass or the sermon, they have this in Swedish, it's collect, what is

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called in English, they go around with a long thing in the hand and then it's a bag that you

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could put point coins in and paper money, fiat money, maybe silver also if you want, or gold

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and often when you sit there, you feel that maybe the pressure to give.

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I don't think that you should have a pressure or definitely not sacrifice giving something

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that you can't afford or giving up for a higher value.

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But the thing is to value what you are doing and what you are receiving and consuming.

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And now I'm coming back to this, that Sam SETI was talking about, web zero or how it started

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and then web .1 and two and then now free.

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And before we're coming into involving totally

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in this web 3.0 or web free, what do you say? We are now in these different social media

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platforms with wall gardened and you are stuck there and they are using the data, they are

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mining it, they are selling it, the data, the information, because it's so called.

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Now I'm doing these quotation marks here or air quotes.

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Now I have to show that for Live here is saying a sticker that I bought from

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podcastindex.org only you can save podcasting.

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So you're used to this free, but there ain't

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no such thing as a free lunch as you pronounce that.

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So you pay with your information, your data, your usage, your time.

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And there it's a new player on the market that I am a beta tester of and a new media advisor

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for podcasting.

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And they're called Vo value.

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Each other is the acronym there and there.

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You pay.

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If you're a content creator, you don't have to pay, but if you want to see other content

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creators, you pay a monthly subscription that's around maybe seven, $8910 per month.

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And then you pick one favorite and you could change it over time.

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And then the favorite gets like, I think we could say if it's $10, it will get like $2 per

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month.

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And then how much you consume.

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If I have a podcast episode and upload it there, because you have to own your right to

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the content and you listen to it, you spend time, and then depending on how long time you

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listen, and then also if you share it or comment on it and so on and others listen to

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it, you get something for that.

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So instead of the model, also the other model

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is that like Spotify or Apple Music, you pay for $10 per month.

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And then you could listen as much as you want compared to buying a record, and then you

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could play it as much as you want.

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But you have to pay for every time you bought

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a new vinyl, like a single or maxisingle or a long play record, lp or cds, compact disc.

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And there is defined that for the future, what will happen in the future with the content

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creators, the artists and so on.

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And there is where vu value each other is

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coming into play.

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So this is really fascinating because we have

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big plans.

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I really see in the so called crystal ball

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what could happen in the future.

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And in a way it's on the same wavelength as

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this initiative called the Podcasting 2.0, started with Adam Curry and Dave Jones and

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others for podcasters to use new podcast apps.

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And this value for value model that you could

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send small financial transaction like a gift or donation or support to podcasters, either

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as a digital telegram called a boostgram, with a symbolic number like 1776, like founding of

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America.

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And that's around I think $0.50.

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So it's one Satushi.

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If you take one bitcoin and divide it 1

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million times, you get one satushi.

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And here is no special transactional fees and

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so on.

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It is when you have using the fiat money and

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then top up or adding funds to your electronic wallet, then it could be some charge, but

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other than that it's not much costs or fees.

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And then the app developer could decide if

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they want to take a cut of every transaction or suggestion of like 4% or whatnot, or ten.

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Or you could decide as a user and then over time they will could earn more.

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Instead of that, you have to buy the app and pay one time or a subscription model, because

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in a way everything could add up.

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So this is interesting, but again, it's the

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mindset to think about this.

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And I wrote here and I will show now this is

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my notes to self, a note card model, 1927.

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And also I used a pen.

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Now show here on my camera, viking pencils, pencil from Denmark.

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And I will take an Instagram photo there later on.

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And when I was finished, I had to remind everything is about free speech or freedom of

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expression that I like to say.

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And I tried to doodle like a fire or a

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lighthouse or something like that.

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Keep the fire burning.

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And this is very important with this podcasting 2.0 that you can't censor,

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deplatform, shut down, bullying and so on.

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With an RSS rich site summary or really simple

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syndication, you could keep your link that the listeners could follow and subscribe to, and

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get notification that you have a new episode uploaded.

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So it's hard to shut down.

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That's the expression here in Swedish that

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their pod darfins or their podcasts are.

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You decide how you want to listen and that I

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will come back to in a future episode.

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I done a short introduction to podfans that's

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now called Truefans by Sam Seti.

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And this tool and app application, it's a

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progressive app, I think it's called.

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So you could use it on your mobile or like

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pad, iPad, for example.

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And is it called HTML M five or.

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Yeah, it will change.

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So it will be usable in different sizes,

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devices.

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So there it's this onboarding for guests.

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If you have a podcast and you have guests on your.

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And then of course, if you want to split with your co host and maybe the jingle maker or

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some sound effects or a person who creates the show notes or the chapters or the artwork, et

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cetera.

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And the same could be applied to music.

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You have an album cover like the artwork, and then you have songs or like episodes, and then

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the different music artists in the band, very similar to the guests or co hosts and so on.

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So this is really interesting.

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And again, the expression that I like as a cat

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person, I have to eat my own dog food to listen to more of these new podcasts, but

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using new podcast apps and try to reach out to them and get some guests on my show to

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interview and talk about that in a layman terms and spread the good word about it,

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because this is new.

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It's around 4 million podcasts out there.

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Maybe 500,000 are active.

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And right now I have a guess it's more than

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10,000, maybe it's 20,000 now, but it's a small fraction still that are active.

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So it's lots of things to talk about.

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And everything about this have been about

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numbers, ears or eyeballs and advertising, the big players.

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And that is starting to play out also, what's the return on investment for these big shows

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and so on? And I will talk more about that.

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And we could have a discussion and debate and whatnot.

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And now I will check the clock here, recording time.

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Oh, I talked about almost half an hour, so I will wrap up.

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It's easy to go on here on my soup box, but things that I will talk about, and I will take

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you another sip of tea.

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I see here I'm getting feeling better, but

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still, when you start talking and having this, you get a bit strained here.

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Cheers.

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I will talk about more about that.

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Podcasting 2.0.

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And I follow Mastodon or a node, I think we

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say it, or a unit or server, you could say called podcast index Social.

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And it's created, I think, by Dave Jones and Adam Curry, and it's for podcasters, but

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everyone is in a way, welcome.

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But you should have an interest in podcasting.

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And then you could follow other nodes or servers by searching by name or so on.

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So mastodon.

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And it was a learning curve.

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And to get used to it, because it's no algorithm, nothing is this so called dopamine

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kick or notification like that.

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But then how many should you follow?

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What hashtags? How do you find things?

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And I followed users from, you could say from the whole spectrum, if we talk politics from

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so called left to right or how you see it.

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And that's something, again, talking about

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freedom of expression, if it's for freedom and liberty or is it on the other side?

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And that's why it's a good thing to have a podcast to talk about these important issues,

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your values, and stand up for them and protect them and achieve them.

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So I think it will be paradigm shift here in different ways when it comes to the third

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thing that I will talk about.

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I've talked now about new media, in a way,

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business and philosophy, and now we're talking about the good life.

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I will mention also that I would check out Fred's, this Facebook thing that was like

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inspired by X or Twitter, I think, but it was not available for, I think, privacy reasons,

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but I'm not sure in Europe.

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But I have to check it out now and see how it

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is.

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But I will still stick with X or Twitter.

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I'm now also verified, so to speak.

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They have a premium plus, but like a paying

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customer, and that's also adding up costs.

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But I now want to do it because I could follow

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more tweets.

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I could see it's interesting, as a new media

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advisor, to see what's on his mind, Elon Musk, and what he wants to do in the future.

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He says that he's an absoluteist for free speech, but he's also polarizing and it could

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be very negative and with trolls out there.

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But again, it will be interesting to follow

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and see what he wants to do.

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And I think his plan is to talk about these

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financial things that he want to enter that in one way or another.

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One of his first endeavors was something called X. That's why maybe his fascination

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about the letter X.com and that was like something coming before PayPal, you could say.

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And there it was a story also how it ended up with PayPal and that he was, I don't know if

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he was removed or kicked out or if he exit or stopped working there or what's going on

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there, but I'll do some research on that.

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But X.com was this financial platform or site

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and service.

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And I think he has talked about this strange

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crypto coin called Dodge Coin but I don't know about that.

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But maybe if he will get his mind right and get into satoshis that will be very

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interesting.

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So talking about as I said paradigm shift and

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that's what I'll talk about now with live good.

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It's an ecommerce platform and it will revolutionize or doing an evolution of this

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direct selling industry.

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Randy Gage, a big name in this field said and

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wrote and manifest about this and also book about something with amway to zombies or

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something like that.

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A to z that this has to change this industry,

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this multilevel marketing industry.

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And that was live good is doing within a year

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it's almost 1 million members like affiliates or regular members.

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And you could also be a retail customer.

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And the idea is, and it's not so common here

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in Sweden yet, but in America you have buyers club or membership club that you get discounts

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or you get special deals or free freight and deliveries like Amazon prime and you have

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Costco and you have Sam's clubs and others.

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Here in Sweden many of the clubs like a

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grocery chain could have a member club.

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But then it's often again in quotation free.

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But they get your email address, they get data and your purchasing history maybe and so on.

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And they could sell it or they could give you offers and so on.

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But I've seen some that are popping up also like wholesale like grocery store or for

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bigger volume or maybe for restaurants and so on.

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This industry like you pay a membership and then you get discount.

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So that was idea of livegood to become a new e commerce platform and starting out with

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supplements because you need that.

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And it's in a way so called easy way to get

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in.

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But the whole idea is to have, you could say

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extraordinary or really excellent and high quality products to so called almost

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manufacturing or cost price in order to get out these great products.

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So individuals and members and purchasers and buyers and customers will get results.

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Because often in regular if you go to what is called the names chain that are having

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supplements and so on in America.

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But here we call it hill suct.

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And it's like small often shops that selling not pharmacy products but like alternative

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things and natural things and all kind of different products.

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The idea is often in this shop and store they also add margins.

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And because they have lots of products they have to see what's selling and whatnot.

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And maybe they have ads and advertisings and celebrities or influencers that they have to

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pay for promoting their products and so on.

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And here the whole thing is there is referral

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marketing.

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As an affiliate you spread the good word.

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If you get results and you like the products, you talk about it.

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And then if somebody use your affiliate link, your referral link and sign up as a member, as

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a customer, as a retail customer or as an affiliate, you get a thank you for that.

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And then also if they are loyal and continue to pay the membership every month or once a

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year, you get something for that also.

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And then you could build a team that are doing

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duplication, doing the same thing, and then you could get matching bonus of that.

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And that was Randy Gage, he wanted to call it leverage sales.

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So this is really fascinating what could happen.

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So I will start because I'm paying, talking about fees, I'm paying medium blog tool to

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write in a very simple design.

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But many startups and it companies and others

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use medium as their blog tool because it was looking good, it was easy to incorporate in

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your site and so on.

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That's another story for some other time.

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Why I started to pay for medium service I have followers but I haven't started to write now.

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But I had to have a project for that.

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So the project now will be my so called

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transformation or my health journey and writing about wellness in a holistic way.

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So I will do like this, a good life journey on medium, writing blog posts and then maybe I

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like the newsletter tool that I'm using right now, but maybe I will get the substac for this

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also in order to test this.

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And then I will create a podcast also I

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already have too many podcasts, but why not start another one and then I will test the

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service that I'm using.

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Also a monthly cost, but they have built also

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around a community with podcast.

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It's called Alitu and that's the editing tool,

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software and post production.

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You could also record and they have also

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hosting now including in the package.

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My main podcast hosting company is captivate.

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I'm also an affiliate for that.

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So I get referral as a new media advisor

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giving the advice or suggestion when I see a client say that this could fit them because

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it's plenty of hosting companies out there and you could have different flavors, different

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tastes and different preferences.

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But I started out early with captivate when

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they were launching and that have been a very interesting journey also for them.

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They are acquired by this big podcast, you could say player and they are into radio and

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so on in England called global I think.

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But they still are working in an independent

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way.

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And they really want the podcast to grow, how

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to grow their podcast and also how to earn money.

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And I've been pulling their leg a bit about podcasting 2.0 and the different, you could

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say for the RSS additions to the RSS, the different tags like the live item tag for

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example, and now also this value for value or gift or donation feature.

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So I will again talk more about that.

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So now it's been around half an hour and I was

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thinking of wrapping up here, but as I said, it is live.

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So I will say another note here that I not forget is that I wrote a LinkedIn post in

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Swedish on August 27 and that was about this as a new media advisor as I will give you the

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advice to check out the video clip from the value each other festival in Telberg on August

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25.

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And after you have watched that and it's

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hilarious with music performance, let it sink in.

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As Elon Musk said when he entered the Twitter headquarters with a sink like from the

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bathroom sink in, as he said now you could think about how has it sunk in for Elon Musk

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with his journey about x, what he's now calling it.

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Has it worked according to the plan? And what is his long range plan?

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That's a question to follow as me as a new media advisor and after you have watched this

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clip, it's in Swedish, but you could listen to music and the conference here talking in

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English.

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I think these two guys that are on the stage

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talking about the artist, you could contact me and then you could get an invitation for Zoom

Martin:

presentations in Swedish by Stefan Hines and he's doing that on Wednesdays at 730.

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And I think they will do that also in English and internationally in the future.

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And if you are interested, you could reach out to me and I will send a short video,

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promotional video that they have done and my free phrases for 2024.

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And I did also I'll show it here on the live stream here printed in color.

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It's emojis brain, a symbol with two hands, like shaking hands, like an agreement and then

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an orange heart.

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And the color orange is this bitcoin color.

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But you have been orange pilled.

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You are taking the orange pill.

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So value each other as an advisor for Vo podcasting advisor.

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And then next one is headphones.

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And then I'll do a sign here lightning and

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here I have where the lightning is coming from.

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You'll see it here on the live.

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It's Tor's hammer and he will create the light

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and the thunder and the storm tour and that's the lightning, as I call it, lightning

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platform doing available for transactions, lightning network and then a microphone.

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So value for value.

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Podcasting 2.0 certified.

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I got certified so to speak, by giving a donation over time.

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So I think it was.

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How much was it?

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$125 I think in total in satoshis.

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And then I got the t shirt called with the

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text podcasting 2.0 certified.

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So that's pretty cool.

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And I have that as a title or subline or so on subtitle you could say, or information like

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supporter of a two point podcast in 2.0 initiative.

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And the third phrase is a box, strong arm like a healthy body, healthy mind and then a bag

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with dollars purchasing power or buying power with a membership club and as a live good

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affiliate.

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And then I also thanked Eva Lilia, Thomas

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Levestead, Maria Dolores for introducing me to vu value each other.

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So we'll see if I have time here to show as a fun thing for you, if you have watched it now

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on YouTube and if it worked on LinkedIn.

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If not, I will talk to boom coster here what I

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have done something with the settings on LinkedIn, but Livegood have now opened a

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warehouse in Germany and the first product shipped from there is called International

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Wellness Pack.

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And in total it's $90 including freight and

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shipping to your door.

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Six products.

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So it's under like $20 per product.

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Not even that.

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So under 200 swedish crowns for six products.

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And if you would buy that at this GNC whatever

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or this Helsu cost affair as a health store, it will cost several hundreds of dollars to do

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that.

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And again, exceptional high quality to cost

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price because the model is this membership and the membership is also a product because when

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you get this purchasing power, like almost 1 million members, you could go out and

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negotiate with producers, manufacturers, service providers, vendors with great services

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products and so on.

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Now that's a side note.

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But in a few days they will introduce and launch something called essential oils.

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And I'm not so used to that, but I've heard about it, I've checked in it and it's a very

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interesting market.

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So there it will be, six bottles for a price,

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I think around $50 and other competitors in this industry and other places cost a lot

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more.

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So this will be really interesting.

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And you could see the quality by checking out the certificate of analysis on Livegood's

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site.

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So highest quality there.

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So anyway, the international wellness pack, six products.

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So now I'll show them in a quick way and I will do another live streaming on my digital

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town hall, teapot, media and community and talk more about that in the future.

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But here's one product called Ultramagnesium Complex.

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And that's lots of reactions, so to speak.

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And things in your body very important to use

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magnesium and also it could be good for sleeping.

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And here is a factor four, you could say the fourth product, that's an outstanding thing.

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That's their Omega product, factor four.

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And it has other things in it.

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Also Q ten and also garlic and black pepper and more.

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And often what you find in salmon, the omega, these two different types of omegas that is in

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a perfect ratio and a balance.

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So I think is it sardine or anchuvis coming

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from pristine waters in a place where in waters.

Martin:

So really interesting product for the whole system joints and other things like that.

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And yeah, we'll talk more about that.

Martin:

The good life hair salmon omega.

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And to start out those essentials, here is the multivitamin is one for men and one for women.

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Women.

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And this is like if you buy it separate is

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about I think $10 and as a retail customer it's $20.

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It's good price for that too.

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And then d three, k two and here I need to

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have it later on.

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Here, super reds like for cardiovascular

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health, circulation, et cetera, and brain and cognitive function and sexual health.

Martin:

And it's like red berries and others like aronia and so on.

Martin:

Very interesting.

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And you take a scoop and then you mix it in

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water.

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And then the last product, the 6th product is

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super green that has talking about good life, including tea.

Martin:

It has matcha green tea in it and other green stuff.

Martin:

So that's also scoop in water.

Martin:

So with that I will wrap it up here and thanks

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for watching.

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And then after I have editing and doing the

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post production and the show notes, listen to it, publishing it later on before the end of

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this year.

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I will in advance thank you for listening and

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for spreading the good word.

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And you will be able to do the value for value

Martin:

model if you have a new podcast app and sending a small thank you note, sending me a

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comment, feedback, constructive criticism, whatever.

Martin:

And then you could send a note with satushis as a boostogram and then also streaming when

Martin:

you're listening.

Martin:

So again, check out newpodcastapps.com modern

Martin:

podcast app I think it's called.

Martin:

Also I will include that in the show notes and

Martin:

then this service, as I said, called podfans in the past and now true fans and I will come

Martin:

back to that concept of your hundred true fans or thousand true fans, but you could start out

Martin:

with one individual.

Martin:

And on that note, I say thank you very much

Martin:

for listening and take care and Cheerio, and see you soon again and talk to you soon again.

Martin:

Bye now.

Martin:

It's.

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About the Podcast

Tea Party Media
The Journey of a New Media Advisor
Are You ready for a Tea Party gathering with a New Media Advisor? TeaParty.Media is an umbrella organization for Martin Lindeskog's networking and social media activities.

I am answering your questions on business philosophy, new media, and the good life (including tea).
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Martin Lindeskog

Creator, ✍🏻 Tea Book Sketches. Indie Biz Philosopher ⚛️ & New Media 📲 Advisor, TeaParty.Media. Blogger since 2002 and podcaster🎙since 2006. First podcast: EGO NetCast. Latest podcast: High Five for Hemp. Support 💲My Work and 🗽 Freedom of Expression: https://bio.link/lyceum