Episode 12

Conversation with Hari Gopalakrishna of Boomcaster

Published on: 17th June, 2023

We talk about the fusion of audio, video, and live-streaming in today's new media landscape, and how we will experience hybrids of podcasts, video shows, and online live events. The important thing is to preserve, protect, and extend the really simple syndication stream of content, i.e., RSS feed. Hari tells about the different features of Boomcaster, and his future plans for this great tool.

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Show notes with links to articles, blog posts, products and services:

Episode 12 (59 minutes) was live recorded at 4 PM Central European Time, on June 10, 2023, by podcaster, Martin Lindeskog, with Boomcaster. Martin did the editing, post-production, and transcript with the podcast maker, Alitu. Notes to self written on Mod 1927 notecards. Bumper and jingle by Jim Jonsson, JTunes Productions. 

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This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Transcript
Martin:

Hello and welcome to Tea Potty Media episode Twelve.

Martin:

I am Martin Lindesg.

Martin:

Hello Harry.

Martin:

Hello doing.

Hari:

How are you Martin?

Martin:

Fine. And now I have, you could say, the founder, developer, manager of everything

Martin:

of a tool that we are using right now.

Martin:

So it's saying now the session is being

Martin:

recorded.

Martin:

So that's great.

Martin:

And then we will also test the live feature here also.

Martin:

So please, Harry, what's on your mind?

Hari:

Well, Martin, I've listened to some of your sessions, so I was going to ask you, you

Hari:

said right before the session you made some tea.

Hari:

Tell us about the tea that you just made and what's your favorite tea.

Hari:

You're an expert, so I'm curious.

Martin:

Yeah. And that's often what I have for notes, my note card that I had for last time

Martin:

or latest time with Martin of Pod Friend.

Martin:

And then because I have this new site called

Martin:

Teaportty Media, so I want to drum into this domain name and so on I talk about.

Martin:

So thanks for that question.

Martin:

So right now I'm drinking a tea, a simple easy

Martin:

tea called from Sri Lanka, but Ceylon tea.

Martin:

And it's in almost this aluminum foil and very

Martin:

retro image of a guy from Sri Lanka from Salon.

Martin:

And it's like a pretty big package for a good price, good value.

Martin:

But there you could have to joke a bit surprises.

Martin:

It's not the finest grade, so you could have all kinds of things that were put in it.

Martin:

I'm joking now, but it's a good cuppa for the price that you're getting.

Martin:

And I like that it's still that you could get that.

Martin:

So there you have this free trade and global trade because in Sri Lanka, former Van Ceylon

Martin:

and we recommend you stopping the recording before hanging up the call.

Martin:

No, yes, keep on.

Martin:

We'll talk about all these nice features here.

Martin:

So it's a good in Ceylon, in Sri Lanka as it is called now, it's big export.

Martin:

Tea is big export.

Martin:

So this kind of package and this product, it

Martin:

still have been around for a long time and it's like an agent that have found them and

Martin:

been good at putting them in the grocery store.

Martin:

So it's a black tea and I prefer it with a little of milk, a splash of milk.

Martin:

So it's pretty hot now.

Martin:

So maybe iced tea would be better in a way,

Martin:

but it's my daily drink.

Hari:

Yeah, there's an interesting sidebar to this.

Hari:

So I was born in southern India.

Martin:

And state called Kerala, the spice region.

Hari:

Yes. And we have tea exports.

Hari:

It's one of the largest tea exports exporters

Hari:

in India and it's also super close to Salon or Sri Lanka.

Hari:

So of course it's not reachable by land, but it's very close.

Hari:

And the weather, many of the ecosystem vegetation are very similar.

Hari:

But there is a different way we drink tea where I grew up.

Martin:

Okay.

Hari:

And I'm sure being a tea expert, you have come across this.

Hari:

Right? So I grew up drinking tea by boiling with milk

Hari:

and sugar and we.

Martin:

Call it chai chai with the spices.

Hari:

And we drink tea several times during the day.

Hari:

Twice a day is almost a requirement.

Hari:

If you're at any home in my state, you will be

Hari:

served tea twice a day and you could always have tea anytime, any number of times.

Hari:

So tea has a pretty big role to play in India, in southern India, for sure.

Martin:

That's why I'm listening to you.

Martin:

But I'm trying to multitok at the same time.

Martin:

So now I changed the privacy setting on Facebook, so now it's live public, also on the

Martin:

street.

Hari:

Fantastic.

Hari:

Yeah, that's very good.

Hari:

So it's working now.

Martin:

Yeah. So we'll check YouTube and LinkedIn later on also.

Martin:

So that's great.

Martin:

So tea is an important thing and it's the

Martin:

second most popular beverage in the world.

Martin:

That was the title of my first book about

Martin:

black tea on black tea.

Martin:

And I have my vision to do a whole series

Martin:

about it because it's very important drink, but then also other drinks.

Martin:

You are drinking coffee, right? Yes.

Hari:

And actually after I moved to the US and it's been a long time, I mean, I've been here

Hari:

25 plus years, I have really kind of shifted to coffee.

Hari:

But it's easier to drink coffee, it's easier to make coffee.

Hari:

Trying to boil milk, tea and all that in the morning, it's just a lot of work, especially

Hari:

when you're barely awake.

Martin:

And that's the challenge.

Martin:

But I could tell you how you could do that.

Martin:

But that's from probably for another time.

Martin:

But I see the mental thing, but that could

Martin:

lead into in another top area.

Martin:

I want it to be easy.

Martin:

I think tea, the whole process of boiling water in a tea kettle, to feel the leaves, to

Martin:

let it brew or steep and have some relaxation.

Martin:

Relaxation and maybe almost immediation and

Martin:

then think about it and then appreciation of it and hold the cup and feel it.

Martin:

But I hear that that could be a so called a stumble block.

Martin:

Block.

Martin:

And I really feel that in technical things

Martin:

with tools there, I want it to be very simple, easy only to press a button.

Martin:

So could you tell a little bit about that boom cost of what we are using?

Martin:

What's your idea mission? Why did you?

Hari:

Technology in general is meant to help us, enable us, make our lives easier.

Hari:

So when I first started podcasting, although I paused, I started with a podcast about two and

Hari:

a half, three years ago, actually it's more than three years ago and my co host was

Hari:

located in Houston and we wanted to record in high quality and also live stream at the same

Hari:

time.

Hari:

And that kind of narrowed down the number of

Hari:

options I had to very limited it's.

Hari:

Almost nonexistent at the time we could record

Hari:

just audio, even video wasn't an option back then live stream tools were just live stream

Hari:

tools.

Hari:

They were not podcasting tools.

Hari:

So there was a little bit of a bifurcation in the market.

Hari:

There were live streaming tools, then there were audio tools.

Hari:

So I really wanted to bring together all of these to make it easier for someone who wants

Hari:

to share their views with the world, which is what podcasting is all about, right?

Hari:

Being able to freely talk about there you go.

Hari:

I like that.

Martin:

Messengers.

Hari:

The messengers.

Hari:

You got to tell me more about that in a

Hari:

minute.

Hari:

So that basically got me started and my

Hari:

mission really was not really technology centric, it was about making this process

Hari:

awesome, YouTube working.

Hari:

Yeah, making this process really super easy,

Hari:

simple for someone who is whether it's a technology savvy podcaster or someone who

Hari:

wants to be able to get on and start talking and sharing their views with the world.

Hari:

Right.

Hari:

So that was my objective.

Hari:

Make it simple, easy, reliable.

Hari:

And today I feel pretty good about where I am

Hari:

with the simplicity and the capabilities that I offer in that package, where someone can

Hari:

fairly easily get on and do the things they want to do, whether it's live streaming to

Hari:

YouTube, LinkedIn or Record in high quality video, audio, all of that, really in a few

Hari:

clicks.

Martin:

And this is link with LinkedIn.

Martin:

And you've managed to do that to get into

Martin:

LinkedIn also.

Martin:

That's a challenge in that in itself, right?

Hari:

Yeah.

Martin:

Well, LinkedIn, could you tell a little bit about that?

Martin:

This is fine details, but my co host of another podcast, Deborah, that is now testing

Martin:

your service, she knew how to do this by herself and by hand, but it's lots of things

Martin:

to do, right?

Hari:

Yeah.

Martin:

Well, could you tell a bit? Little?

Martin:

I mean, you are not working for LinkedIn but settings and do you think why did they start

Martin:

live streaming at all? And do you think that will be something that

Martin:

will grow? Lots of question at the same time.

Hari:

Yeah, I can only share with you my perspective.

Hari:

Right.

Hari:

I think LinkedIn is much like all of these

Hari:

platforms have different levels of maturity, right.

Hari:

Coming into live streaming.

Hari:

YouTube started so early and their live

Hari:

streaming is really well proven and it's rock solid.

Hari:

Right.

Hari:

Facebook came along afterwards and LinkedIn is

Hari:

kind of the newest entrant and it's only been there for like three years or so.

Hari:

And even this past three years, I would say I've seen the service starting to improve.

Hari:

Right.

Hari:

And you can't just start streaming.

Hari:

You have to get approval from them to stream and they want to make sure anyway, I think

Hari:

they're getting better.

Hari:

I don't know how much live streaming happens

Hari:

on that platform.

Hari:

That I do not know because YouTube seems to be

Hari:

the king of streaming still, right?

Martin:

Yeah. And we could talk about that.

Martin:

This is a little bit we'll go back and forth

Martin:

but it's mira also for me, as podcasting for me, first and foremost is audio because one of

Martin:

the advantage you could do other things but I like the live streaming things in order, as

Martin:

you have said, you could be found, you could reach out in different ways.

Martin:

And of course, you have a body language and other things like that.

Martin:

But then, of course, it's a challenge to is it worth a time investment and also editing.

Martin:

And how would you look at it? As a content material, like a product?

Martin:

Because we all have ticks, for example.

Martin:

And when you listen to it and you're live

Martin:

compared to Audio.

Martin:

It could be in a different way, but I like it

Martin:

again, as I have on my site, Teapot Media.

Martin:

But I could help individuals, organizations,

Martin:

brands, personal brands and companies and so on.

Martin:

Small business owners to find their personal diamond like a facets.

Martin:

I know your situation, your person a little bit more now and how you could reach out and

Martin:

you could see a facet of your life and your career and what you're doing and what you're

Martin:

passionate about and that's fascinating.

Martin:

Also, as you said, podcasting, often it's

Martin:

about message and it was the T shirt that I'm wearing.

Martin:

But when I'm talking now about it in the later on forthcoming edited post production episode,

Martin:

then you will not see the T shirt.

Martin:

But of course I could put an image, I could

Martin:

put a chapter in it of a selfie, for example.

Martin:

So this is Podcasting 2.0 but it's nice to see

Martin:

it if you're now live.

Martin:

But I'm very realistic.

Martin:

I don't have a huge following on YouTube if it will be on Twitter also in the future.

Martin:

But what's going on with Twitter we will see but that will be a nice also destination, I

Martin:

think and I think personally they will move along more of it but then it's depending on

Martin:

what you call it.

Martin:

So I'm both for the original one and

Martin:

especially to support the RSS feed but then also to protect it and preserve it, but also

Martin:

to extend it and we'll come back into that and that's what we are doing now with you live.

Martin:

So one namespace tag called live item tag and I have talked to you about and I'm not a tech

Martin:

person so I have to wait for my main podcast host like Captivate to implement it in the

Martin:

future but then of course they have to see a model.

Martin:

They have done a lot of adding lots of podcasting 2.0 features recently and great job

Martin:

there but then of course they have to see is it any demand for it?

Martin:

But here we are in an early age, you could say, doing live streaming, sending boost to

Martin:

grams at the same time being almost like a co producer of a content because you are having

Martin:

chat functions and so on.

Martin:

It's lots of things going on, but in the past,

Martin:

as you are talking about this hybrid of Vlogging, you have to explain what you mean by

Martin:

that.

Martin:

Or like, it's both.

Martin:

Podcasting, it's live and it's video.

Martin:

And now I look at the screen at the bottom, I

Martin:

see the YouTube symbol, I see the Facebook symbol and the LinkedIn.

Martin:

Then the multitasking is if somebody will start talking, because then you could do that

Martin:

comment on things like on LinkedIn, on Facebook and YouTube and I'm concentrating on

Martin:

our conversation, but it's great to have this potential and possibility right, again with

Martin:

thoughts and ideas and questions.

Martin:

So you're taking away Harry.

Hari:

Yeah. So in Boomcaster, if you clicked on the chat, you will have the ability to see

Hari:

comments chats on the live stream.

Hari:

Right, okay.

Hari:

So you've used that feature before.

Hari:

Yeah, I think you mentioned Podcasting 2.0. I

Hari:

mean, what's super exciting about that is the three things that I see.

Hari:

I'm not an expert myself, but the decentralization aspect of it, I think that is

Hari:

amazing because I really want to see this sort of medium really thrive and not have any sort

Hari:

of gatekeepers.

Hari:

Yes, correct.

Hari:

It's great the way it is and I want it to continue.

Hari:

Right.

Hari:

So that decentralization element of it is

Hari:

really amazing.

Hari:

The other part is monetization.

Hari:

Right? I think you've mentioned that and I think

Hari:

that's really cool because I think that may come in with the live element as well.

Hari:

I think that's when probably that would really kick in really well.

Hari:

But that monetization element is big and I think it's important.

Hari:

And then, of course, the other features that you just mentioned, all these new features

Hari:

that we're adding to podcasting.

Hari:

So really I'm a big supporter of it.

Hari:

As a small company, we sometimes operate linearly when we develop not sometimes, always

Hari:

linearly, go with feature sets.

Hari:

Right.

Hari:

Because we have a small team and it's like, hey, we're going to go do this first or that

Hari:

first, should we do this later or now? So they have to make some really tough choices

Hari:

along the way.

Hari:

And this is something that is on my radar and

Hari:

I would love to make it easier for yourself and other streamers to be able to do this

Hari:

again the same way I've tried to make it for other platforms.

Hari:

Right, you're recording, but you can just do a checkbox and you're able to stream.

Hari:

Right? So it's just as easy as it's going to get.

Hari:

And I would love to get to that face for Podcasting 2.0.

Martin:

And this is this big hairy idea that I heard yesterday on a Friday when I was

Martin:

listening live on a podcast app called a new podcast app called podverse, and I got a

Martin:

notification that it's live.

Martin:

So then you hear a bit about we're talking

Martin:

before, like in green room and other things like that, and then they have a chat, interlay

Martin:

chat also, and then they look at that at the same time as they're talking.

Martin:

And Adam where he had this idea now, because you could apply this on music also to the

Martin:

artist and to the COVID art, album art, to studio musicians, whatever, all kind of

Martin:

things.

Martin:

But then they took up an idea, for example, at

Martin:

a conference for indie speakers like that are not, how do you say, not there to pitch

Martin:

something, but to talk about their expertise or passion or whatnot, to be sitting and

Martin:

listening at the same time, having it live.

Martin:

And then have some kind of QR code for this

Martin:

wallet, you could say for better word, like streaming satoshi or sending a boostogram.

Martin:

I mean, that interaction that could be really interesting, what could come out of that.

Martin:

And then of course it's nice if it's easy to set up for a non techy person, that you set it

Martin:

up and you going live.

Martin:

And then you would know that it will be

Martin:

destinated on different platforms and also that you then could have it archived and then

Martin:

you could do other things with it also in the future.

Martin:

But then it's all these technical details.

Martin:

So how is your approach to that when you are

Martin:

developing features and thinking of what good, what to add?

Hari:

Yeah, I will tell you that there are times we develop things and never add because

Hari:

I've removed things partly because if I feel there's complexity that's being added.

Hari:

Because software is a balance between ability to do a ton of stuff and the ability to use it

Hari:

easily.

Hari:

Right, and you can go heavy on either.

Hari:

It can be really simple to use and then users will say, well, it's really easy, but it

Hari:

doesn't do anything.

Hari:

And then you could go on the other end like,

Hari:

hey, it's really good, but it's complicated to use.

Hari:

So walking the middle line and being balanced is really complex.

Hari:

If anything, that's the hardest thing in making any sort of software.

Hari:

Right.

Hari:

I try my best to collect very regular feedback

Hari:

from folks like yourself who use it regularly and others, and I try to keep a pulse on it.

Hari:

What are users struggling with? Are they seeing something that they're

Hari:

confused about? Are they getting messages that they're so you

Hari:

said that there was a little pop up that just went right through, right?

Martin:

Yeah.

Hari:

Why we did that because sometimes when you get into the conversation and you get

Hari:

excited and you're like really passionate about the topic and then you forget that

Hari:

you're on a recording platform.

Hari:

Right, which is great, we want it to be that

Hari:

way, we want to go into the background and let you be talking and that should be the way it

Hari:

is.

Hari:

But you forget and you just close and just

Hari:

walk away.

Hari:

And that could prevent us from finishing up,

Hari:

let's say a download or upload, if that we're trying to do an upload.

Hari:

So it's just kind of simple reminders and things like that and warnings and kind of

Hari:

messages just to kind of prod the user, whether it's a host or a guest, to say hey,

Hari:

you're recording, everything is going great, this is what you should do at the end.

Hari:

And we're continuing to optimize the experience and actually we're working on just

Hari:

on Monday or Tuesday we're going to release some new features and one of them is I'm

Hari:

looking at redoing the icons that you see at the bottom.

Hari:

I think there's one too many icons or buttons, right?

Hari:

And I want to be giving that control to you as a host to decide what you want to see there

Hari:

and so you can pin whatever buttons you want and then leave out the ones that you don't

Hari:

want to see.

Hari:

I will be changing the layout slightly to make

Hari:

it usable.

Hari:

We're also adding some other things like you

Hari:

sometimes want to start a podcast instantly and not want to schedule or if you wanted to,

Hari:

let's say, use a single static link to continue recording and you want to be able to

Hari:

change the name of the session and the dashboard later.

Hari:

So all usability things like continue to focus on making sure that it's super easy and simple

Hari:

for a host to be able to use it, but also for the guest even easier.

Hari:

Right.

Hari:

Because the guests should not be worried about

Hari:

anything when they come on.

Martin:

Until I forget it there.

Martin:

I will have one example of what's going on in

Martin:

the social media world and also what you could do, Harry, if you have time, energy and

Martin:

embodied in a way and let's talk more and more about this.

Martin:

So now, right now that I'm popping up here, I don't know if you see it because it may be

Martin:

then disturbing me lifeing but I clicked on the icon, looks like a phone or a device or

Martin:

something like that and then I could see the participant info.

Martin:

Yes.

Martin:

So right now it's saying and this laughs you

Martin:

learn about it and then you forget about it because so technical but I see it's something

Martin:

going on with your Lufts.

Martin:

Yeah.

Hari:

So we added that as an experimental feature to check the loudness level.

Hari:

So it's an integrated value.

Hari:

We look at a few seconds of audio sample and

Hari:

then we average the loudness value and then basically telling you that hey, sometimes the

Hari:

guest may be too close to the mic, maybe too far away from the mic.

Hari:

So that loudness value kind of lets you kind of get a feel for are we recording at the

Hari:

right level of volume? What happens in the web browser is that some

Hari:

of that may be compensated for but in the local recording where you're recording really

Hari:

high quality, we want to make sure that you have the right level of and again, we have

Hari:

other mechanisms as well.

Hari:

You have the green bar on the there, I see

Hari:

that it does a very similar thing.

Hari:

It's not an integrated value but it's real

Hari:

time and it tells you if you're going into yellow and red, you may want to tell your

Hari:

guests to kind of back off a little bit because you may be clipping, right?

Martin:

Yeah. Okay, and that's good.

Martin:

So now I get all these ideas and for example,

Martin:

I have echo cancellation on because it's like standard but you said because I have my

Martin:

microphone pretty good placed, I think, and when I had the monitoring headphones into the

Martin:

microphone it shouldn't be any so called round, how do you call it, disturbance.

Hari:

Correct.

Martin:

I should be able to click this off but what would happen if I will do that during our

Martin:

live streaming and recording at the same time? Will that have an effect?

Hari:

Yeah, the difference is that when you turn on so by the way, by default we leave the

Hari:

echo cancellation on, that is simply because of safety reasons.

Hari:

If you are wearing a headphone like you and I are, then you can definitely disable that and

Hari:

you will get a higher quality of recording like you said.

Hari:

Right, because what a co cancellation is doing, it is doing some audio processing to

Hari:

manage when folks talk over each other, we talk simultaneously and it's trying to do

Hari:

processing to enable that but in the process the audio will get impacted.

Hari:

So if you just turned on a cocaine that processing will not happen on either side.

Hari:

Of course you can control it by the user but when you fear a host you get on and you see

Hari:

somebody not wearing headphones, I would recommend that they suggest ad up a headphone

Hari:

to wear.

Hari:

I mean, that would be a good recommendation

Hari:

but if they don't, then just leave the echo cancellation on and that way you would be

Hari:

fine.

Hari:

Now, if you were to change this during the

Hari:

recording session, nothing bad is going to happen, it's just that on the back end when we

Hari:

do the local recording, the local recording will split into two parts.

Martin:

Okay.

Hari:

And then you'll just need to combine on the back end or if you're using our compost

Hari:

file, we will do this automatically for you.

Martin:

Yeah. So now and I really feel that we will do a follow up here, Harry, because we

Martin:

are going all direction and hopefully listeners would enjoy this also.

Martin:

This is the challenge again, you could have a set of questions and ask very specific about

Martin:

the service or product or you could have a general discussion also that's going back and

Martin:

forth and interesting conversation, hopefully.

Martin:

But I see now and I will put you a little bit

Martin:

of a spot then you definitely need a podcast like a tool that I still use because it's only

Martin:

audio and you could have several guests also you have a green room function and some prefer

Martin:

that also or it's good like a backup.

Martin:

We had an issue when we used another one,

Martin:

olitoo's own call recorder when something was happening with Boom, Coster, and I have added

Martin:

with ringer, et cetera, in a way, it's good to have several ones, but of course you have to

Martin:

pay for that also.

Martin:

But what I was saying is this how you could

Martin:

develop a service and a product over time.

Martin:

And Ringer, they had their own because one of

Martin:

the co founders, Sinclair, Tim Sinclair, he is like a radio presenter and announcer and sport

Martin:

commentator and so on.

Martin:

So he created a podcast called my Worst

Martin:

Interview Ever.

Martin:

And then he had guests talking about things

Martin:

mishaps and what could happen and so on.

Martin:

And then the whole thing, of course, the

Martin:

backdrop, so to speak, is that it's so easy to use ringer.

Martin:

So in the future you don't have to have at these missps.

Martin:

Of course it could happen also.

Martin:

And they had always when you develop a product

Martin:

and things changes, like we talked about Chrome and the new version, what could happen

Martin:

then you never know, right? But you definitely should have a podcast or

Martin:

live streaming or what do you have a made up word there also, what do you call it, vlog

Martin:

orcasting videocasting? Yeah.

Hari:

No, that's a great point.

Hari:

I definitely have a lot of energy.

Hari:

There's no shortage of that.

Hari:

But it's the shortage is the time.

Hari:

Right? But we recently started with Marcus.

Hari:

We did a live stream.

Hari:

We plan to do that.

Hari:

We want to do a summer series at least starting once a month.

Hari:

Do a live stream.

Hari:

I feel Marcus is an expert in just audio in

Hari:

general and plus video.

Hari:

And if you've seen his studio, you know that

Hari:

is impressive.

Hari:

It's impressive.

Hari:

It's more than what most people would want to have.

Hari:

But it's also a good way for us, all of us, including myself, to learn.

Hari:

So just knowing him, it's been a great experience.

Hari:

And Marcus is a big fan of Boomcaster and he recommends us to others.

Hari:

So I'd like to do some of that with Marcus and continue to and that's part of what I'm

Hari:

thinking about because what I really want is to kind of, like you said, help podcasters,

Hari:

right? And so we would want to invite other people

Hari:

that are experts in certain technology or certain elements of podcasting and be able to

Hari:

guide the users in real time as a live session, right?

Hari:

So I'd like to continue to do that.

Hari:

But what's been stopping me has been the time

Hari:

that I spend.

Martin:

I hear you.

Martin:

And as I said, you can't have too many

Martin:

podcasts.

Martin:

But I have in a way and it's the time issue

Martin:

then, of course, but I see what you could do with it in different ways.

Martin:

And thanks to a podcast that Danny Brown is also working and at Captivate, his podcast

Martin:

host, I learned about your tool.

Martin:

Of course, I probably would learn it sooner or

Martin:

later, but again, it's to find it and word of mouth.

Hari:

So that's true.

Martin:

You want to talk a little bit about that marketing, social media and I have this

Martin:

example of like Mastodon or Fediverse but in a way it's very simple to use it but to get on

Martin:

boarded to it, it's not very simple because it's a hassle to know this technical thing and

Martin:

the first reaction is what's this? This sounds looks very old or very strange but

Martin:

then you get the hang of it.

Martin:

So there you have that kind of dilemma.

Martin:

But as we talked about the gatekeepers and doing your own thing and it's interesting with

Martin:

this competition and what's coming on.

Martin:

But then, as you said, marketing, because it's

Martin:

other players.

Martin:

Out there that during the time that you have

Martin:

been around.

Martin:

And as I talked about Ringer, they were one of

Martin:

the first doing long distance recording with an app for a very long time.

Martin:

They were the only one.

Martin:

What I knew about and also to build that

Martin:

technology.

Martin:

But then, of course, you have come around in

Martin:

competitors and then you could be happy with your market share.

Martin:

Of course.

Martin:

And then as I said fine tune it, you don't

Martin:

have to do everything and when you have bigger companies that have more resources that have,

Martin:

how should I say very pressure and demand that they should really show result yes you dare to

Martin:

comment on anything about me?

Hari:

Well, I think you gave the answer.

Hari:

I think that's exactly what it is.

Hari:

Right, listen, boomcaster is my own company.

Hari:

I am the sole founder.

Hari:

I have no pressure from any investors and I would like to keep it that way.

Hari:

I've not taken any money from anybody.

Hari:

So the success and failure of this venture is

Hari:

mine and mine only, right? So I am not being pressured by anybody to sell

Hari:

more or do this or do that or expand or have more subscriptions and things like that.

Hari:

So in some way that's also caused me to focus on the product more than just trying to figure

Hari:

out how to have an expansive user base.

Hari:

But right now I would say we've gotten to a

Hari:

stage where we feel very good about the product and I need to do more of marketing and

Hari:

that's not been a focus of mine, right? So as you asked me earlier in the session hey,

Hari:

you're not getting out there and nobody knows you and not enough people knows about the

Hari:

product.

Hari:

And it is true, if anything that is my biggest

Hari:

challenge.

Hari:

Not many people know about Boomcaster but on

Hari:

the flip side, like you said Ringer and others I want competition.

Hari:

That's perfect.

Hari:

I would love for all of our podcasting

Hari:

community to know that there are other tools that are available for them to record in super

Hari:

high quality, right? And whether they choose us or somebody else or

Hari:

Boomcast or whatever that is immaterial if they were to know that there is a difference

Hari:

in the quality of audio coming and video coming.

Hari:

Out of an application or platform like boomcaster and zoom.

Hari:

That's a good start.

Hari:

But right now our biggest challenge is that

Hari:

most people don't recognize or realize the difference and don't know the difference.

Hari:

And so there's a little bit of education that needs to happen in the industry and as people

Hari:

learn more about it, they suddenly open to oh wow, okay.

Hari:

So that is a big difference.

Hari:

That is a night and day difference.

Hari:

I mean, 20 times compression rates.

Hari:

So it's like zoom just kills it in terms of

Hari:

quality.

Hari:

So kills it in a negative way.

Hari:

It compresses such a small file that you don't get the details in the sound.

Hari:

And especially in a podcast.

Hari:

In a podcast, people are listening to you very

Hari:

closely.

Hari:

Sound is very intimate and the quality is

Hari:

super important.

Hari:

And you're competing against studios and

Hari:

professionals that have good quality audio systems, good editing workflows.

Hari:

And so at minimum, what you should do is get off of zoom.

Hari:

Right? You pick any of my competitors or boomcaster,

Hari:

doesn't matter.

Hari:

But I would say that is your first step.

Martin:

Yeah, and that's good.

Martin:

And to get out there and then we have this

Martin:

technical thing and to use it so a non techy person of layman or enthusiast could start.

Martin:

And there we have it.

Martin:

When Marcos was showing his studio and what he

Martin:

was doing with guests and prepping them, that was impressive also.

Martin:

But it also takes time and to be prepared and maybe to send like microphones via mail, hands

Martin:

on.

Martin:

And that's what I liked with ringer.

Martin:

Also if you had like a headset like the simple Airbuds that has a Fred how do you say the

Martin:

cord with the microphone that's included in iPhones and so on, then it would sound good.

Hari:

Yeah, very simple, right? Any type of headphone would just simply.

Martin:

Make but how do you see that? Now I interrupted you there.

Martin:

So we'll see about the Echo cancellation.

Martin:

I'm joking.

Martin:

But if you have like a gaming set or you have a set that is very good for talking on a phone

Martin:

and you could work freely and so on, but it is using these USB or have a cable.

Martin:

But it's not like what I am having.

Martin:

I mean, now you don't see my mouth movements

Martin:

and maybe you could be an advantage, it could be a disadvantage.

Martin:

But I like it to have a concert like this later on I will have that was also Danny Brown

Martin:

that gave me a tip about this boom arm that you can have like under called and I am a cat

Martin:

person called Elgato or something like that.

Martin:

But that is also investment and how to hook it

Martin:

up and so on.

Martin:

But again, then if you have a guest or a co

Martin:

host and what should you think about and invest without maybe naming brands or

Martin:

whatever.

Martin:

But do you have any recommendation there for

Martin:

future uses of your service? Or if I will come on a show as a guest or

Martin:

maybe a co host.

Hari:

Yeah. I think at a bare minimum there should be something that separates your audio

Hari:

and video.

Hari:

Meaning like don't speak into the speaker of

Hari:

your laptop right.

Hari:

Or the speaker and the mic that's built in use

Hari:

some sort of a headphone that would be the bare minimum just to make sure that the

Hari:

quality of the local recording is high.

Hari:

But if you're going to step up a little bit,

Hari:

you can look at my mic here.

Hari:

I don't know what you spent on it, Mike, but

Hari:

that Mike Martin.

Hari:

But mine is just $80 and it's an ATR, very

Hari:

common.

Hari:

You can Google one of the top used mics and

Hari:

this would be one of them and it's under $100.

Hari:

And just buy a headphone that either plugs

Hari:

into that or plug into that or just make sure that you have another headphone that plugs

Hari:

into your laptop.

Hari:

So regardless, some way to raise the quality

Hari:

of your audio would be good because that's going to make a difference.

Hari:

The type of hardware that you use to capture the audio is going to make a difference.

Hari:

Boomcaster cannot improve the quality of what's coming into Boomcaster.

Martin:

Right.

Hari:

And that's where the mics come in.

Martin:

Yeah. And this is what I it's a learning thing.

Martin:

Also, as I joked and said something with Martin Morrison of Pod Friend, he has recently

Martin:

bought microphone and when he said, I said you probably have a mic with your name on it but

Martin:

maybe you don't know it what kind of voice and sound you have.

Martin:

And the one that you mentioned is standard and good, very good quality.

Martin:

The one that I have is Roder and I like the style of it and it's pretty handy and it's

Martin:

easy to use and then you could connect it with several ones into your computer if you would

Martin:

be not doing live but sitting in a room.

Martin:

So that's why I picked that.

Martin:

But I haven't played around with all different kind of microphones so that's something to

Martin:

think about for the future.

Martin:

But then you also really how friendly or like

Martin:

Pod Friend to adding a feature.

Martin:

I don't know how much demand it was on it, but

Martin:

I told you about that.

Martin:

I don't want of course I do editing as little

Martin:

as possible.

Martin:

I want to have a raw thing, but I want to if

Martin:

we have our ticks or pauses that are too long, so to speak, you could remove it.

Martin:

But the editing program that I'm also doing post production and could also do a simple

Martin:

recording if it's needed.

Martin:

So it's all or two.

Martin:

It's interesting they have even now on hosting service.

Martin:

I mean, it's not their main feature but in a way you could do everything in all the two

Martin:

now.

Martin:

And it's created by Colin Gray, that is a

Martin:

podcaster since a long time have written great content about podcasting, the podcast host and

Martin:

he has now created this online community and also built for non techy people.

Martin:

So there you have it that you could have like in ringer, you could get in several, how do

Martin:

you say it, tracks or files, whatever.

Martin:

But when you put it in and same here at you in

Martin:

all the two, it is like one track and if it's everything working as it should, then it's no

Martin:

problem.

Martin:

Of course, if it's something happened at the

Martin:

same time, then it could be a challenge.

Martin:

But you created this.

Martin:

Could you explain a little about that? Because you have a web recording also that is

Martin:

good enough, but then you have a studio quality with different tracks.

Martin:

But you recently added a feature that I was asking for in a way I don't know how many

Martin:

others are doing that.

Martin:

So could you tell a little about that

Martin:

background and story and how this is unique and thanks for that because I'm very happy

Martin:

with it.

Hari:

Yeah, I know you didn't want to combine and that's unusual, right?

Hari:

I mean, it does take effort and time so backing up to provide a little context.

Hari:

So Boomcaster records each participant as a separate track and it's recorded locally and

Hari:

then it is sent to Boomcaster cloud that the host can download, use their own software to

Hari:

combine, edit and then of course publish, right?

Hari:

So what we added is the ability to take all of these files and we will do our own composing

Hari:

for you.

Hari:

So it saves you that additional step of having

Hari:

to edit it.

Hari:

And then we will take all of the customization

Hari:

that you have in your studio, whether you added a logo or you added an intro or you had

Hari:

some media that you played during the session.

Hari:

All of the things that you did during that

Hari:

session we will capture and the final output is going to have everything and it will use

Hari:

local recording which is, I would say not impacted by any network challenges or network

Hari:

blips.

Hari:

It's going to be super clear audio, super

Hari:

clear video and in high resolution.

Hari:

And so you will get a final output like you

Hari:

would get in a zoom, but this time with a fully customized view that you chose and it

Hari:

will be high quality.

Hari:

I don't know of any other application that

Hari:

does that today automatically with all the customizations.

Hari:

We're excited about it.

Hari:

There are some other requests that we're

Hari:

getting to improve that further with maybe, let's say for example, you're in the session

Hari:

and you want to let the we have a producer view, which is completely different than

Hari:

what's that I asked.

Martin:

You about that and once by mistake put that settings.

Martin:

So what's a producer compared to a guest and a host?

Hari:

Yeah, so a producer is someone who can monitor and control your session and let's say

Hari:

you as a host want to assign a producer and you don't want to manage or control who's

Hari:

doing what in the session.

Hari:

Is it going well?

Hari:

Is the audio correct? Are we getting all the feeds correctly?

Hari:

What chat? Like chats coming from all these different

Hari:

live streams.

Hari:

You want to have someone else respond to it.

Hari:

We're building this entire persona that will not appear in the stream, will not appear in

Hari:

the recording.

Hari:

So the producer will not be recorded from an

Hari:

audio or a video perspective.

Hari:

But they can choose to come on the screen.

Hari:

Like if they have an ability to come on the screen and give guidance to the host and the

Hari:

guest.

Hari:

And they can also show up as a little video

Hari:

box, but they will not be recorded and they will not be seen on the stream.

Martin:

I didn't know.

Martin:

So you definitely have to do a guide, blog

Martin:

post, video or a podcast episode about this.

Martin:

And I heard the sound there because this

Martin:

feature do you have to have another boom cost account or is it included in the it's included

Martin:

because business case here is Deborah and her partner is helping her and working with behind

Martin:

the scenes.

Martin:

And the technique before when she is setting

Martin:

up, she could do it herself also.

Martin:

But to have somebody now we are going live,

Martin:

concentrating on what's happening.

Martin:

And then look at LinkedIn as I did.

Martin:

Is LinkedIn up now or is somebody saying something in the chat?

Martin:

Yeah, that's perfect.

Martin:

I haven't done that also.

Martin:

And that's why you need to have episode, video tutorials, blog posts, whatever, how you do,

Martin:

because maybe I'm not scared of the wrong word, but I'm using the standard and I like

Martin:

your T shirt wear and the logo type a boom Coster.

Martin:

But of course, I could have teapot immediate.

Martin:

I could brand it by myself.

Martin:

Compared to like YouTube.

Martin:

Then you have this YouTube thing, right?

Martin:

That's why Vimeo is a competitor, a strong competitor in that way.

Martin:

About this feature, wow.

Martin:

I will tell Deborah about that.

Martin:

That's testing out because then you could have Michael checking everything and I like the

Martin:

personal thing personality.

Martin:

If something happening, then he could pop up

Martin:

and say, hello, here's the producer or the tech guy or whatever.

Martin:

Or saying shipping in and saying something is happening or whatnot.

Martin:

Or you could have like a moderator correct it's.

Hari:

Basically. That correct.

Hari:

You can think of that.

Hari:

Yeah.

Hari:

And the view or the interface for the producer

Hari:

is different, as you can tell.

Hari:

It's got all the controls.

Hari:

You can click on a video and see their devices and their volume, their loudness levels.

Hari:

Producer is really meant to help, like you said, moderate and manage the session.

Hari:

They can also admit guests coming in.

Hari:

Or if you want to pull somebody in into the

Hari:

session, see as a host, if you want to really stay focused and not mess with buttons, that

Hari:

would be a good option.

Hari:

Now, if you have your clients, I know Martin,

Hari:

you consult and you provide guidance to a lot of clients.

Hari:

And if you choose to help someone with a podcast and you want to remain in the

Hari:

background while they do there, all you have to do is just when you create a session, there

Hari:

is a copy link option.

Hari:

And there's a drop down.

Hari:

And you can choose Producer Link and send it to anyone you want as a producer to the show.

Hari:

And they can log in and you'll still have to admit them.

Hari:

So you will know as a host if there is a producer in the show and if they have joined

Hari:

the show or not.

Hari:

So nobody can just come in without your

Hari:

permission and that's important to us from a security perspective.

Martin:

That's great feature.

Martin:

Yeah, thanks for that.

Martin:

That's giving me opportunities and potential things that you could talk about because as I

Martin:

am open with that I'm an affiliate of your and I used Danny Brown's affiliate link when I

Martin:

started and Deborah used mine when she is now testing.

Martin:

And that's a nice thing.

Martin:

If something that you like then you recommend

Martin:

for it and if you get something for it, then that's even better, right?

Hari:

Yeah.

Martin:

But with this one you could have potential clients.

Martin:

That said I don't want to mess with the technology but I want to use this kind of

Martin:

service but I want to have help.

Martin:

Then you could do that also.

Martin:

Yes, we have to talk more about that because I see opportunities and different scenarios that

Martin:

you could use.

Hari:

Yeah, we still haven't made the affiliate thing live.

Hari:

I mean it is live for very limited set of our friends and family of broadcaster.

Hari:

It's still not published on the site and I hope to do that soon.

Martin:

Yeah, I really hear that we have lots of things to talk about.

Martin:

So on this teapotty me yes, I have it.

Martin:

What's your part?

Martin:

Do you have any milestone that you soon will celebrate and what will you drink then?

Martin:

What is your party drink?

Hari:

My party drink? I like whiskey.

Martin:

I will tell Corian coach then about that because she likes whiskey and she knows

Martin:

good stuff.

Hari:

I love bourbon.

Hari:

And I love manhattan.

Hari:

I'm sorry, not Manhattan, old fashioned.

Hari:

That's my favorite drink actually I had.

Martin:

One last night and in my Circle network on LinkedIn with another you could say

Martin:

that could do live stream called Eclive.

Martin:

He has a Robert, he has a Contact where it's

Martin:

very good at whiskey and he has whiskey that I will do soon in tea cupping like testing and

Martin:

so on.

Martin:

And I think he's doing video also.

Martin:

So this is very interesting that you have that interest because then you get this personal

Martin:

connection so that we will talk more about now.

Martin:

I got lots of ideas.

Hari:

More ideas.

Martin:

Yeah. So that's the thing when you have to write it down as a new media advisor

Martin:

with digital things and social media.

Martin:

I like to write it down with Pen and Papers,

Martin:

and we have a podcast with that also called Pen.

Hari:

You know, I've been going back and forth on this writing versus stiping thing.

Hari:

I will say though, when you write it down, it seems we remember better.

Martin:

Yeah, it is.

Martin:

With this memory thing and talking about that,

Martin:

do you have any social media that you are looking at right now or using on a daily basis

Martin:

or something that you are curious about?

Hari:

I am not super active.

Hari:

My personal account isn't super active on many

Hari:

of them, but I track I'm one of those people that I'm always there, but I'm not actively

Hari:

posting you're.

Martin:

A Lurker and business intelligence.

Hari:

Yes, I'm a Lurker.

Hari:

I'm a professional Lurker because there are a

Hari:

lot of people out there that sharing a lot of great wisdom.

Hari:

And so I love it.

Hari:

I know you're very active on LinkedIn.

Hari:

I'm intrigued.

Hari:

Right.

Hari:

This whole social media thing is it just amazes me because every time you learn

Hari:

something new and without this we wouldn't but I can also see on the flip side, it's a

Hari:

distraction, right? And it's like too much of it is also a

Hari:

challenge.

Hari:

But yeah, I haven't really done personally a

Hari:

lot, but I probably should.

Hari:

And it's part of the challenge that I have

Hari:

with is I haven't really gotten out there much.

Hari:

And that also could help Boomcaster a little bit if I did.

Martin:

And now I got another idea that's a shout out to Nicholas of Heartland, their

Martin:

community tool online.

Martin:

Community tool, that's very yeah, I've heard

Martin:

about that.

Martin:

When you see your product and see their

Martin:

product, you could see that the design and layout and style, it's very clean, fresh.

Martin:

And again, like all the two Is, they're using a good service called Circle, I think it's

Martin:

called.

Hari:

Yes, I've used that and it's, you.

Martin:

Could say a competitor with that.

Martin:

But again, it's friendly competition.

Martin:

It's a market there.

Martin:

And I got to know him by a podcast also about

Martin:

digital marketing in Swedish.

Martin:

And when I heard about this and I contacted

Martin:

him and reached out to him and then I started to test of a tool and now I see what you could

Martin:

use it for.

Martin:

So, for example, Olito has a special room on

Martin:

this Circle called the Podcroft.

Martin:

So it's open for everyone, but then we have a

Martin:

special room for users of Olito.

Martin:

So this similar you could do in Heartland.

Martin:

For example, you could have about this fusion about podcasting.

Martin:

And again, you have to repeat, what do you call it, video casting.

Martin:

And then live streaming and podcasting, and then now live podcasting with adding this

Martin:

value for value.

Martin:

I mean, talk about these things, but also

Martin:

about branding, marketing, what you could use it for.

Martin:

And I will do last year shout out to Small Business Trends and Sean Hessinger that I had

Martin:

the honor to be a short like 15 minutes of small business and talking about podcasting

Martin:

for small business owners and so on.

Martin:

And that was interesting because when you get

Martin:

the questions, you get the answers.

Martin:

But it's very easy to get into your bubble on

Martin:

an online community.

Martin:

You could talk about this kind of thing.

Martin:

So definitely I have to send you some information about that and you could check it

Martin:

out and we will do a follow up.

Martin:

But do you have any ending words or thoughts

Martin:

about what's coming in podcasting, the new podcasting you said, or development of

Martin:

podcasting like Podcasting 2.0.

Martin:

This live item tag probably is an episode as

Martin:

it is by itself, but do you have any thoughts about that or reaction or comments?

Martin:

Yeah, I think that's something popping up.

Hari:

Yeah, that's of really high interest to me.

Hari:

We're launching a couple of things in the next, so we have like a development cycle

Hari:

usually of like three weeks or so and we launch something or the other.

Hari:

You may not notice them, but we are always doing something every three weeks typically.

Hari:

So we have an update coming this Monday, tuesday you'll see some changes in the

Hari:

dashboard and then we are launching a couple of new plants, a smaller plan, a dollar ten

Hari:

plan, and a $35 plan.

Hari:

So now we're launching annual plants and

Hari:

things like that.

Hari:

And so that's coming out probably in about two

Hari:

to two weeks or so from now two to three weeks.

Hari:

But I'm thinking about what we're working on as well on some other areas.

Hari:

And this Podcasting 2.0 is of high interest to me and I'm in the process of assessing the

Hari:

development load on it and try to figure out whether we can really I think if I can enable

Hari:

that because very few podcasting tools or platforms today allow live streaming, right?

Hari:

So maybe my direct competitors don't really offer live streaming, so it would be a good

Hari:

opportunity for podcasters to kind of check a box and go live on that platform.

Hari:

But again, I have to assess the workload and like I said previously, it's somewhat of a

Hari:

linear approach for me, it's one or the other.

Hari:

If I pick something, something else is going

Hari:

to go fall off the shelf.

Hari:

But it's of really high interest to me and I

Hari:

think I want to be able to support this community as much as I can.

Hari:

And if I can enable that in any way, that'd be awesome.

Martin:

Great. Yeah. Again, check out this podcastindex social that's you could say

Martin:

community on online, community on Mastodon for podcasters and others.

Martin:

So that's something that you could check out and then reach out to some of them or follow

Martin:

them as you're doing and see what could come up because again, it will collide in a

Martin:

positive way and it will merge and getting things out of it.

Martin:

And again, thanks for creating these kind of tools, Harry.

Martin:

We could spread the message or message.

Hari:

I love doing it.

Martin:

Share the good stuff.

Hari:

I love doing it.

Hari:

I'm passionate about it.

Hari:

I mean, folks like yourself is the reason why I continue doing it and continue working on

Hari:

it.

Hari:

So thank you for your support, I really

Hari:

appreciate that.

Martin:

Yeah, thank you very much, Harry.

Martin:

And with that said, I think I will drink my

Martin:

last drop of tea here.

Martin:

Cheers and bye for now.

Martin:

And that we have to now doing an addendum, of course.

Martin:

Where could the listeners find you? We have said boom cost.

Martin:

It's pretty easy to search for, but please tell them where we could find you.

Martin:

In cyberspace.

Hari:

Harry yeah, so if you search for the boomcaster or boomcaster on Twitter, you're

Hari:

going to come to the boomcaster page or the Twitter landing zone.

Hari:

You can also find us on LinkedIn and Facebook.

Hari:

You can find me on Twitter.

Hari:

It's hari gopalakrishna.

Hari:

It's h gopalakrishna.

Hari:

G-O-P-A-L-A gopala.

Hari:

Krishna.

Hari:

We were talking about the pronunciation earlier a little bit, right?

Martin:

So it's two letters that is difficult as lindescog.

Martin:

The transcript have a challenge.

Martin:

You have that also a transcript feature.

Martin:

So I really have to say my last name in a special way to catch it up, but it's funny.

Hari:

Yeah, well, I had the real time captions on while you were talking just to kind of

Hari:

figure out the accuracy levels and so on.

Hari:

I'm finding it to be pretty accurate.

Hari:

It's automatic, but it's real time too, right? Yeah, we did that because we wanted to make

Hari:

sure that it's supporting folks that need either language barriers or needs.

Martin:

So that I definitely have to set test.

Martin:

So I will come back to you again with all the

Martin:

features and see how you could test it in different ways in different sessions and take

Martin:

one step at a time and see what's the reaction and feedback and so on about that.

Martin:

So that's good.

Martin:

And of course, if you want to support my work,

Martin:

you could use my affiliate link.

Martin:

I often use that as information in the show

Martin:

notes, how I produced or recorded and doing the editing and so on, and the tools.

Martin:

I know again, captivate is very good of how you could prepare like research and show notes

Martin:

and links.

Martin:

But then it's also you find your own style and

Martin:

see what's working, not.

Martin:

And here is the challenge to test with.

Martin:

It's fascinating.

Martin:

When you come up with ideas, how much should

Martin:

you get into the show notes, how much will show up?

Martin:

I had this example with Pod friend.

Martin:

Now I'm babbling here, but I did over 70

Martin:

links.

Martin:

So when on the podcast play that it cut off

Martin:

after 25 or something like that.

Martin:

And then Morris, maybe I have something

Martin:

various settings, but I could of course open it.

Martin:

But it's not so often that you have so many and Danny Brown has written about that also

Martin:

how you do it in a you find your personal style, but also for the listeners, for the

Martin:

viewers and so on.

Martin:

So it's things that I'm thinking about, but

Martin:

then you have to test it and see what's working and so on.

Martin:

That's great to put that into also, because you have people who are interested in that

Martin:

also.

Martin:

What kind of tools have you used?

Hari:

Shout out to danny brown and captivate team.

Hari:

Right? I mean, I love captivate myself, and I use

Hari:

them also.

Martin:

Yeah, that's great to hear.

Martin:

And we will talk soon again then.

Martin:

Harry.

Hari:

All right.

Hari:

All right.

Martin:

Bye for now.

Hari:

See you.

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Tea Party Media
The Journey of a New Media Advisor
Are You ready for a Tea Party gathering with a New Media Advisor? TeaParty.Media is an umbrella organization for Martin Lindeskog's networking and social media activities.

I am answering your questions on business philosophy, new media, and the good life (including tea).
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Martin Lindeskog

Creator, ✍🏻 Tea Book Sketches. Indie Biz Philosopher ⚛️ & New Media 📲 Advisor, TeaParty.Media. Blogger since 2002 and podcaster🎙since 2006. First podcast: EGO NetCast. Latest podcast: High Five for Hemp. Support 💲My Work and 🗽 Freedom of Expression: https://bio.link/lyceum